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DICKIE'S Packaging for this well-known brand presented a challenge... to prioritize consumer recognition and instant shelf visibility. In a crowded marketplace, the need for easily readable labeling and tagging was also one of the solutions required for the line. This solution was a success, and recognition of the brand was reinforced.

SPALDING Tagging a line of women's sports underwear, which was displayed on hangers, was a way to show the apparel in action. The backs of the tags displayed effective line drawings and simple washing instructions.

SPALDING A simple packaging solution for socks which were displayed on hooks in a crowded department store environment. A simple, colorful and effective branding solution helped the brand and the line stand out from its competitors.

PRODUCT PACKAGING This package was designed as part of a proposal to obtain work from this innovative fish processing plant in Gloucester, MA.